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Social Media Revolution 2 (Refresh)

Not that you need more data to digest but there are some compelling stats!

If you missed the others check out the links below:
Did You Know 4.0
Social Media Revolution

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Will Apple change the face of advertising?

Apple recently launched its new mobile ad platform, iAds. The new ad platform will revolutionize mobile advertising by serving rich and immersive ad experiences to the iPhone, iPods, and iPads. Steve Jobs was quoted “…the company is looking to change the face of advertising”

The benefits of brilliant graphics, touch-screen interactions, and the abundance of media choices creates a user experience like never before. Similar to an expandable banner users can tap/click to engage with the ad. As the ad takes over the screen, users can play a game, watch a video or access more information. You will even be able to make a purchase and then resume to what your were doing before you clicked on the ad.

Hands down this is a game changer but there are a few concerns.

  • At launch Apple will execute all creative, with client oversight and approval. This needs to change.
  • Packages start at $1mm or more. While that is the pitch, the rumor is some brands got on-board for low hundreds-of-thousands.
  • Cost one cent per impression ($10 CPM) and $2 per click. AdMob or Greystripe might be a better “experiment” for mobile ads.
  • Continuous connectivity of a mobile device creates more opportunities of engagement through informational updates, integrated messages, and anytime or anywhere access to your consumer. While the cost factors may inhibit certain brands, the opportunity lies with creating a new ecosystem of engagement.

    Last Media Daily News (Media Post) recently reported according to ABI Research mobile display will increase from $313 million in 2010 to $1.2 billion in 2015.

    Click here to learn more about the iAd Network from Apple’s press release.

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    Half Made In Detroit

    I saw this blog post and had to feature it. Yes I have love for the Motor City from growing up in the suburbs of that resilient city.

    So here are the 10 greatest movie cars of all time

    1. Goldfinger (1964) – Aston Martin DB5 English made but still a great car!

    2. Back to the Future (1984) – The DeLorean

    3. Bullitt (1968) – Ford Mustang Nothing cooler than McQueen burning rubber!

    4. Batman (1989) – Tim Burton’s Batmobile

    5. The Spy Who Loved Me (1977) – Lotus Esprit

    6. Chitty Chitty Bang Bang (1968) – an import

    7. The Love Bug (1968) – ’63 Volkswagen Beetle

    8. Ghostbusters (1984) – ’59 Cadillac Ambulance

    9. Smokey and the Bandit (1977) – Special Edition 1977 Pontiac Firebird Trans-Am

    10. The Pursuit Special from Mad Max (1979) – 1973 Ford Falcon XB GT Coupe

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    4 Tools to Monitor Conversations

    Tinker – I like this tool because you can follow live discussions on Facebook and Twitter.

    Samepoint and BoardReader are search tools for finding conversations by topics.

    Commentful is great for businesses who want to monitor comments/follow-ups on blog posts, Digg, and others to be actively conversing with customers.

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    Miami Beach: Social Media Marketing Seminar

    I attended a great Social Media Marketing Seminar yesterday sponsored by the Miami Beach Chamber of Commerce.

    Social media marketing can be hit or miss these days but I was surprised at the enthusiasm and the quality of attendees and speakers.

    Below are links to the speakers and some other good stuff.

    Special thanks to the speakers I saw:
    Jessica Kizorek – Founder of The Viral Pulse
    Jason Beukema- President of Whet Travel
    Mande White- FreeSocialMediaHelp.com
    Courtney Recht- Manager, Public Relations Norwegian Cruise Line

    A few worthy links too!
    Search Twitter Feeds- find who is tweeting in your zip code!
    Tweetbeep – track conversations
    Twitter Karma – manage friends

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