Archive by Author

Mobile An Ecosystem of Engagement?

Before watching this video I truly believe mobile is the future. For the past six months I have been actively researching and working in mobile. If you follow trends and the research it is pretty evident that mobile marketing will have an impact on the future.

This video by MOCOM2020 clearly and convincingly outlines how mobile is the next game changer.

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Imagination more important than knowledge?

“I am enough of an artist to draw freely upon my imagination, imagination is more important than knowledge. Knowledge is limited, imagination encircles the world.” -Albert Einstein

First Lady Michelle Obama presented the 2009 National Design Awards. The video discusses going out into the community to let kids know they belong on the cutting edge of design and they belong in the world of discovery and science.

This is a great video. If you have time you should check this out.

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“Ways To Better Conversation”


Watch Ways To Better Conversation in How to Videos  |  View More Free Videos Online at Veoh.com

Lessons we can learn from “Ways To Better Conversation (1950)”

“How to have a conversation” applies to today’s social media strategies:

A conversation is like a volleyball game. There is a equal back and forth but if you don’t participate, you drop the ball. So for today’s brand managers I say join the conversation and keep in mind the following rules:

Be courteous
Include everyone
Respect others opinions
Contribute
Stick to the subject
Be a good listener

Who would of thought a film from the 1950s could apply to today?

Today conversations happen whether or not you choose to participate. The key here is will your company be the facilitator or will it be left on the sidelines.

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Tips for Social Media Marketers

10 great tips for Social Media Marketing from Paula Drum who was involved with many of H&R Block’s social business initiatives.

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Designing Conversations

I have been blogging since 2006 (@u-ska.com) but in 2007 I started reading a lot about the idea of “the Conversational Architect”. A few articles really inspired me to start this blog about conversations and engagement. It took a whole year of thinking and reading before I started to understand my role. There are many blogs that focus on strategy and I wanted to approach it from the practitioner.

My goal is to report on real world projects and campaigns. I am very interested in the process and practice of creating these campaigns for conversations.

I need to give credit and/or kudos (or props) to the following people and blogs for their endless devotion to writing good content and keeping me inspired to finally launch this blog.

“It’s the Conversation Economy, Stupid” – This is the article that awoken me to really think about design and engagement.

Logic+Emotion – David Armano’s blog
Social Media Today – the web’s best thinkers on social media and web 2.0
Conversation Starter – Harvard Business social media blog

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