“Ways To Better Conversation”

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Lessons we can learn from “Ways To Better Conversation (1950)”

“How to have a conversation” applies to today’s social media strategies:

A conversation is like a volleyball game. There is a equal back and forth but if you don’t participate, you drop the ball. So for today’s brand managers I say join the conversation and keep in mind the following rules:

Be courteous
Include everyone
Respect others opinions
Contribute
Stick to the subject
Be a good listener

Who would of thought a film from the 1950s could apply to today?

Today conversations happen whether or not you choose to participate. The key here is will your company be the facilitator or will it be left on the sidelines.

iPhone Applications For Web Designers

I wanted to share this great list of 40 Essential iPhone Applications For Web Designers

The code cheats and color tools are great but the monitoring and stats apps are awesome.

Tips for Social Media Marketers

10 great tips for Social Media Marketing from Paula Drum who was involved with many of H&R Block’s social business initiatives.

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Respect The Architect

I have been doing a lot of research about the “Conversational Architect.” Ironically I was listening to LastFM and rediscovered an old Guru song “Respect The Architect.”

His lyrics grabbed me. Guru talks about going back to metaphors. “Lame-game, plain-Jane can’t approach these. The architect, selecting the blueprints to rid the game of nuisance. Your concept’s mediocre, plus you’re way too typical. Yeah, never ending, always building.”

So when designing conversations or planning social engagement metaphors work just like good storytelling. I also have seen and heard a ton of lame ideas and more disturbing are “experts” repurposing the same ideas but with different brands. Let’s rid the “game” of nuisance.

So if you consult, art direct or strategize about social media lets raise the bar, go for the fence and dismiss the fakes, cynics and non-believers!

New to Guru? Here you go, enjoy!